Why Did Mcdonald’S Get Rid Of Ronald Mcdonald? (Guide)
Ronald McDonald’s is a McDonald’s icon. However, have you noticed that McDonald’s no longer has him around?
Why Did McDonald’s Get Rid of Ronald McDonald In 2022?
McDonald’s got rid of Ronald McDonald due to the creepy clowns that were being spotted all over the United States, United Kingdom, and other countries throughout the world in 2016. McDonald’s may have retired Ronald McDonald, but Coco the Clown’s creativity made him the most popular food mascot.
Ronald McDonald’s Leaving McDonald’s
Ronald McDonald’s left McDonald’s, citing a weird phenomenon that saw clowns all over the United States.
Back in 2016, you may remember hearing about clowns being spotted late at night and trying to scare people, which at first started as pranks that people would pull on their community.
Further, it started in the United States but quickly spread to the United Kingdom and elsewhere, with U.K Police saying it wasn’t funny and not a laughing matter at all.
A clown was seen running after children, holding a knife. Another clown tried to lure the children to the woods.
McDonald’s stated at that time that the hiatus would only be for Ronald McDonald. But the man has been remarkably absent since then and McDonald’s seems to have retired him.
Ronald McDonald: The True Story
Ronald McDonalds appeared in advertising in Washington, D.C. in 1963 as a gimmick.
Ronald was also pitching hamburgers out of his belt. He wore a hat with the shape and size of a food tray, which had a Styrofoam cheeseburger, milkshake, as well as fries.
Ronald was also a McDonald’s customer and made McDonald’s food his whole life.
But, Ronald McDonald’s decided to let Scott go before he became a national McDonald’s. He was too overweight to play the role of active person. So they switched Scott to another actor.
You’ll be able to see the original television advertisement and agree it was less than stellar. It was also much scarier than Ronald, who eventually became the brand’s mascot.
How Did Ronald McDonald Become a Clown?
McDonald’s needed to update Ronald McDonald’s image in 1965. In the early phases, they chose Coco the Clown.
Coco the Clown created the look and the costumes we know today as Ronald McDonald.
The reason why the McDonald’s logo changed from Ronald with the hamburgers and the hat to Ronald who became McDonald’s’ mascot is that it was not the same Ronald.
Was Ronald McDonald Always Going to be a Clown?
Ronald could have been an astronaut or cowboy. It was something that was talked about during the first phases of marketing and was even before McDonald’s had a national symbol.
Additionally, at this point, America was investing heavily in space. Westerns were also very popular on TV, making it logical. However, advertising decided to go with a clown instead.
Who Played Ronald McDonald?
Ronald McDonald is a character played by several actors. Willard Scott did a short stint at the beginning.
Ronald McDonald has been used by many people as a symbol.
Ronald McDonalds has evolved beyond being a McDonalds mascot to become a symbol that represents America’s fast food industry.
Others see Ronald McDonald McDonald as symbol of capitalism and corporate America.
However, certain groups may use the character as a way to oppress others, like in Hong Kong 2000, when the Chinese protested McDonald’s’s labor policy.
When Was the Last Time Ronald McDonald Was in a Commercial?
Furthermore, this new campaign was designed more for adults than children. Ronald was less appealing to younger audiences and more entertaining, so he was put on hold.
McDonald’s’ “I’m Lovin” It!” campaign is still in use today. This campaign has been the longest-running McDonald’s campaign and there are no plans for it to be discontinued anytime soon.
For more information on McDonald’s you can check out our posts about McDonald’s slogan, McDonald’s target markets, and if McDonald’s a place where people want to work.
McDonald’s fired Ronald McDonald’s back in 2016, when America and other countries experienced a sudden surge of clown sightings.
In addition, clown sightings had been intended to be jokes. But they quickly turned out to be too much and people disguised in clown costumes started following unaware children with knives.
McDonald’s appears to have made Ronald McDonald a retirement plan. It’s not likely that he’ll return to the role of mascot for McDonald’s.
In addition, Ronald is a frequent actor throughout the years. However, the original design for the costume and makeup have remained the same ever since Coco the Clown made it in 1965.
Ronald McDonald McDonald transcends McDonald’s as its mascot. Many consider him a symbol for American capitalism and fast food.
.Why Did Mcdonald’S Get Rid Of Ronald Mcdonald? (Guide)